What is Social Media?
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About Me
- Letesia Gibson
- We take a holistic approach to the insight hunting process, drawing inspiration and gathering information from not only consumers, but also from broader category/social/cultural and innovation trends, online conversation exploration, competitive analysis, consulting industry and sector experts and opinion leaders and of course you our client. We work with an established team of associates drawn from a range of disciplines that are brought in to ensure that the qualitative research we offer pushes our understanding of the way forward for brands as far as it can possibly go. The output? Business intelligence set within a meaningful context. Inspired, fresh and original thinking. Strong clear direction for brands.
It's true what they say. The listening people (research) are separate to the talking people (marketing) but what is more of a fundamental issue is that the listening occurs specifically around online campaign activity and there could be a much stronger argument for merging social media exploration/evaluation with traditional MR agencies for a richer understanding of the meaning of the conversation. I believe that strong qualitative analysis is the key to a successful two way conversation between brand and consumer. We could all benefit from working more closely together instead of operating in our individual silos
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