Gibson sets out State of Play | News | Research
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About Me
- Letesia Gibson
- We take a holistic approach to the insight hunting process, drawing inspiration and gathering information from not only consumers, but also from broader category/social/cultural and innovation trends, online conversation exploration, competitive analysis, consulting industry and sector experts and opinion leaders and of course you our client. We work with an established team of associates drawn from a range of disciplines that are brought in to ensure that the qualitative research we offer pushes our understanding of the way forward for brands as far as it can possibly go. The output? Business intelligence set within a meaningful context. Inspired, fresh and original thinking. Strong clear direction for brands.
Sorry even more shameless promotion. Very excited that it got picked up. Think my family and friends are going to crack up at the headline though. Old school surname references feel slightly at odds with the progressive approach state of play are advocating. Nonetheless, a nice end to a week.
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