It has been a while since my last post - oops. Unfortunately a factor of owning and running a small company! I'd welcome any suggestions as to how other busy people keep their blogs rich and full!
I've been busy thinking about creativity and how to get the most out of a workshop designed to generate lots of creative communications ideas. We are working with a client and have a workshop coming up where we need to get the team to park all of their reservations and old ideas about what has and hasn't worked in the past and come to this session with an open mind.
I've been looking for techniques that we can use to help clients re-frame a problem and learn to look at it from a different perspective. It's an interesting area and is something that could be applied to any research brief we receive ...to force clients to provide total clarity on an issue, to encourage debate about what the real issues are. But so far, none of the approaches I've reviewed have really convinced me that they have enough power to help clients step away from a problem and think about it differently ...
...the search continues. Until then!
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