EXPLOITING CHAOS - 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche
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State of Play is a qualitative insight consultancy that works with clients faced with complex marketing challenges. We help businesses who need fresh and illuminating insight to shape brand strategy, guide brand positioning, and inform NPD, concept and communications development
Oh what inspiration this gives me as a new start up. My industry is in need of some positive vibes and this certainly gives me food for thought. Looking out for the book
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